Very Short, 3-Letter, Brandable, Very Old, Since 2003 * Short, Catchy, easy to remember, spell, type, and share * Lucky number 8: money, prosperity, infinity, balance * "hp": Horsepower: In automotive, machinery, Motorsports or Racing * Health Points: In gaming * High Performance in tech, sports, fitness - Health and Performance * Luxury brand selling high-end goods or services * Cryptocurrency and Fintech: given the association of "8" with good fortune and wealth